MKT 301 MOD 2 CA Essay Example | Topics and Well Written Essays - 1250 words

MKT 301 MOD 2 CA - Essay Example Marketers position their brands in a distinct manner to ensure that the target consumers find a reason to purchase their products in preference to others. In position, a marketer identifies a target market for a product or service through the strategies of price, promotion, place and packaging (Cooper 25). Through constant use of a certain product brand, consumers develop relationships with the brand and it becomes a part of them. This paper examines the relationship consumers have with Hunt’s tinned tomatoes and Dr. Coldfinger’s medical services. It also determines if people have relationships with all brands and distribution of brands. Fournier argues that consumers have relationships with the brands they use. Fournier asserts that for consumers to have a relationship with brands, there must be some interdependence between the two. The characteristic of interdependence is enhanced to the scope that brands are humanized, personalized and somewhat animated (Fournier 344). In addition, just like the way relationships between people reflect common features between the two participants, brand relationships also do the same. Moreover, Fournier compares particular types of human relationships with brand relationships that are similar. The aspect of a brand as a relationship partner broadens the understanding of brands beyond the concepts of loyalty, brand satisfaction, brand personality and brand attitude. The objective of analyzing these concepts is to consider brands as contributing partners to the customer in the dyadic relationship. Fournier argues that brands can and often do serve as feasible relationships partners . The relationships between consumers and brands involve mutual exchange between interdependent partners and it is purposive in providing meaning to the people involved (Fournier 350). In addition, this relationship provides a variety of potential benefits to participants and with time, these interactions change according to fluctuations in the

Recent Trends in Economic Integration in the Asia Pacific Region and Essay

Recent Trends in Economic Integration in the Asia Pacific Region and Their Impact on Economic Development - Essay Example Asia has been one of the world's economically promising continents. According to James Chan, during the Middle Ages, Asia was the most developed part of the world. (244) In Asia, you can find famous textiles, silverwares, spices, porcelains, silks. Today, however, the Asia Pacific region comprises developed, developing, and underdeveloped contact centre markets and as these markets progress, the demand for better customer service is expected to drive growth in this region. (Frost & Sullivan, 2005) Except for countries like USSR, Japan, Israel and other parts of Southwest Asia that is rich of oil, most Asian countries are now part of the developing world. Nowadays, most people living in Asian countries are so close to the survival limits. Developing countries in the Asia-Pacific region are facing three challenges, namely reducing poverty, addressing environmental degradation and promoting regional cooperation, said Tadao Chino, President of the Asian Development Bank (ADB), at the ope ning ceremony of ADB's annual meeting (here) Friday. (Xinhuanet, May 2002) Poverty and unemployment practically started when all Asian countries experienced urbanization. Through urbanization, residents of the countryside tend to flock into the cities to experience urban living where there are wonderful city lights, big buildings and amusement parks. This increased unemployment, congestion and various forms of social disorganization. The rapid urbanization of Asia presents some very significant challenges. The sheer scale of urban growth, the massive infrastructure needs, the plight of the urban poor, and pollution of the environment all present massive challenges. (Myoung-Ho Shin, September 2005) These events had contributed to the economic trends of the Asia-Pacific region as well as provide a great impact on Asia's Economic Development. AIMS to be able to identify the recent trends in Economic Integration in the Asia Pacific Region to discuss their impact on Economic Development to discuss the future development of the region ASIA-PACIFICS RECENT TRENDS IN ECONOMIC INTEGRATION The purpose of economic integration is to get the regions cooperation in terms of monetary, financial and fiscal areas, agriculture and industry, and other sectors. It is to prepare Asia's regions in globalization. According to Mario Lamberte, the roles and modalities of regional economic cooperation and integration in Asia focuses in three broad areas, namely, trade and investment, monetary and financial integration, and infrastructure and associated software. Regional integration, on the other hand, is de facto integration of economies within a geographic region. It may be market-driven integration, which means, there is no explicit agreement or coordinated action among countries within a region to integrate their economies; or policy-induced integration, that is, one that results from regional cooperation. (Lamberte, Page 4) Economic Integration in Asia Pacific is the sense of unity and cooperation of all the countries involved in the region. Cited from the New Asia Forum, some countries of the region have large excess capacity in