Marketing Announced Business Funding

Question: Discuss about the Marketing for Announced Business Funding. Answer: Activity 2 The Australian parents are not well aware of the nutrition needs of their children. In a survey conducted by Nestle, only 51% of parents know five different food groups and 50% parents identified correct amount for one serve of fruits. In another additional research, the company has found that kids who learn to cook are able to choose healthier food. Hence, Nestle offers Healthy Active Kids Program, offering the school to win fully equipped teaching kitchen worth 25,000 AUD (Nestle Australia 2016). This will encourage cooking among the kids and they would be aware of healthy nutrition requirement. Nestle Australia also announced funding in order to provide additional secondary schools for indigenous girls, in the month of June. They aim to support completion of schooling by more indigenous girls. They believe that girls who are educated are powerful to change the family and change the society for a healthier future. They have committed to meet the needs of the native people in secondary schools and improve the engagement in schooling. Nestle will work mutually with Role Models and Leaders Girls Academy, to develop girls for healthier community (Nestle Australia 2016). Peters Ice cream business was owned by Nestle and in 2012, it was sold. However, the company acquire license to produce some Nestle ice cream brands like Drumstick; Maxibon etc. Peters ice cream brand holds a strong position and continued to attract loyalty of ice cream lover of Australia. Under Drumstick brand of Peters, two new products are offered. Choc Malted Mega Milkshake and Jammy Custard Donut. This ice-cream brand in Australia has launched The Brooklyn Collection in partnership with New York based famous ice cream parlour. This product range includes high quality and tasty tuba and sticks of some exclusive flavours. The products are enriched with peanut butter and Pretzel and sweet cream; chocolate brownie; corn nuts; golden syrup; green tea. Peters has also launched Proud Punch (Peters Ice Cream 2016). In this product, the company offers real flavours with a punch. All fresh products are used in making of this product and they are turned into tasty treats. The current products are promoted through social media and official website of Peters itself. The marketing type of these two firms are different. Nestle promote its product by engaging itself into social activity. Increasing awareness about the nutrition intake and supporting education of girls, are some strategies to improve brand loyalty. Since it is a well-established multinational brand and enjoys significant market share, these marketing strategies will help them to attain sustainability. It targets specific consumers like kids and indigenous girls in its recent events. The Peters brand focuses on developing new product range to attract customers. Some of its product targets all ice cream lovers and its product like The Brooklyn Collection target the niche market of this industry with exclusive flavoured ice creams. Activity 5 Economys future is determined by the trends of the demographic. The growth in the population and age of the demographic are important for investors and businesses. As population growth is higher in the developing nation, the multinational companies are attracted to these market and set up their business. This is because, in the market where population is growing the demand is significantly high. This is a great opportunity for a business. However, the population is aging in the emerging and developed countries (IMF 2016). Therefore, businesses might face lack to potential workers. Moreover, the product of the business must appeal the old people. For example, cell phone; e-book; video games attract the young people than an old person as these are not appealing to them. Since, the world population is aging, the business can offer new products that are valuable and usable for the old people. Before marketing, the business should decide which segment of the market it wants to focus on (R iva, Aimone Marsan and Grassi 2014). The world population is also urbanizing. As a result of this, the multinational companies get a higher scope to establish in the new economies, where people are getting adhere to urban life style. Business will focus on offering those goods that meet the requirement of urban life style. The demand for the urbanized product has been significantly increasing in the global market. The businesses will be set up in the region where the working age population will grow in the next few decades. The education level of the demographic also affects the international marketing, as people now prefers more sophisticated goods. Higher education also offers high skilled workers for the business. People travel more after getting retired. Therefore, the travel and tourism industry will be benefitted due to ageing population. Old people need special medical care. Therefore, demand for medical care will be increased. Hence, health care system will be benefitted (Kautonen, Down and Minniti 2014). References IMF. 2016. Finance and Development. [online] Available at: https://www.imf.org/external/pubs/ft/fandd/2006/09/picture.htm [Accessed 24 Aug. 2016]. Kautonen, T., Down, S. and Minniti, M., 2014. Ageing and entrepreneurial preferences. Small Business Economics, 42(3), pp.579-594. Nestle Australia. 2016. Media. [online] Available at: https://www.nestle.com.au/media#itemPerPage=20 [Accessed 24 Aug. 2016]. Peters Ice Cream. 2016. Ice Cream Australia | Peters Ice Cream. [online] Available at: https://www.peters.com.au/# [Accessed 24 Aug. 2016]. Riva, G., Ajmone Marsan, P. and Grassi, C., 2014. Active ageing and healthy living.